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  • Writer's pictureRakshita Soni

How Fredblad Arkitekter streamlines workflows & enhances client engagement with a single platform?

Fredblad Arkitekter


Client Background

  • Client: Fredblad Arkitekter

  • Designation: Digital Developer

  • Location: Göteborg, Sweden

Fredblad Arkitekter is a progressive architecture firm based in Göteborg, Sweden known for its creative designs and client-focused approach. The firm works on various projects, including schools and office buildings, and constantly seeks advanced solutions to enhance their design processes and client interactions.

We had a very insightful conversation with Olle, Digital Developer at Fredblad, sharing the significant challenges in effectively visualizing and presenting their designs to clients and how SENTIO VR provided a comprehensive VR solution that improved client engagement, streamlined workflows, and brought architectural designs to life in immersive detail. This case study explores Fredblad's journey and the substantial benefits they experienced.

Lets dive in deep into this case study and learn more about the challenges faced by Fredblad Arkitekter and their integration of VR and the outcomes after successful implementation.


Fredblad encountered several challenges before adopting SENTIO VR:

Miscommunication & limited client engagement due to difficulty in visualizing design & spaces

  • Traditional 2D images often fail to convey the true scale and intricacies of the projects. Due to lack of immersion, clients struggled to fully grasp design concepts through static images, which did not adequately represent the spatial relationships and depth of the designs which resulted in limited client engagement and overall decision making processes.

  • This approach led to misunderstandings and extended review cycles as clients could not fully visualize the final outcome. The limitations of 2D images meant that key details and the overall feel of the space were lost in translation.

"We showcased it mainly through images. We are drawing up a big 3D model, but we are mainly showcasing it in 2D in terms of pictures. The clients didn't get the full experience and it was less engaging for them." - Olle

Inconvenient & time-Consuming Review Processes

  • Using separate programs for VR presentations and web-based client updates was inefficient. Fredblad initially used a combination of different software solutions to showcase their designs which were not really for Architecture.For instance, they used some app to display VR images in headsets and another app to share panoramic images on the website and share with clients.

  • Manually rendering and distributing multiple 2D images for client feedback was labor-intensive. This process was not only time-consuming but also prone to errors and miscommunication

“We didn’t have a platform where it was easy to upload panoramas. We used to plug in the headset to the computer, load over the pictures like normal photo album, which was very inconvenient”

Technical Limitations & lack of tailored solutions for Architecture industry

  • Initial VR setups required high level equipment, including cables and high-performance laptops. This made the setup process complex and not user-friendly. Many clients and team members were hesitant to use VR due to these technical barriers.

  • Previous VR solutions lacked features tailored specifically for the architecture industry. Fredblad needed a solution that understood the nuances of architectural visualization and could integrate seamlessly with their existing workflows.


SENTIO VR introduced Fredblad to a suite of powerful tools designed to address these challenges effectively:

Single platform for presentation and client updates

  • SENTIO VR offered a single, integrated platform that eliminated the need for separate programs for VR presentations and web-based client updates. This streamlined the workflow and reduced the complexity of the process.

“We had a separate program to showcase the pictures in the headset and another program to showcase them on the website and send that to the client. SENTIO solved two problems in one for us, which made it very easy for us to just choose SENTIO.” - Olle

Advanced Collaboration features for real-time feedback

  • Real-time collaboration tools allowing multiple users to engage simultaneously within the VR environment. This facilitated more interactive and productive design reviews.

“Social VR experience is a crucial thing. The ability to be inside a model with multiple people without being in isolation and look at the same in 1:1 scale is almost like you’re on the site”

  • Ability to share panoramic VR links with clients who did not have VR headsets, ensuring accessibility and convenience. This feature allowed clients to view updates remotely and provide feedback without visiting the office.

  • Web-based viewing options for clients to review and comment on designs remotely, making the process more efficient and flexible.“Web based viewing comes in handy when you have big distance between the clients, or those people who are not comfortable with VR. You can share the links more frequently, and take reviews and send updates”

User-Friendly Implementation

  • Easy-to-use interface reducing the learning curve for Fredblad's team. This ensured that even those initially hesitant could quickly adapt to the new technology.

  • Sentio VR is not only easy to use but also requires minimal setup eliminating the need for extensive technical equipment .

“A lot of people don't really understand how easy it is, and especially it doesn't need a laptop with good graphic card. It doesn't need cables. It doesn't need sensors. It even doesn't need a WiFi because you can internally save the pictures in Sentio.”


The adoption of SENTIO VR led to significant improvements across Fredblad's operations:

Improved client engagement and collaboration due to Immersive visualization

  • Clients experienced designs in immersive 1:1 scale, leading to more impactful presentations and quicker decision-making. The ability to visualize projects realistically increased client satisfaction and trust.

Event trade show

Fredblad Arkitekter, at an event, showcasing various VR images to demonstrate how VR could be integrated into different projects. Using Sentio, they connected people within the same model, allowing them to interact and communicate with each other. As VR technology has advanced significantly in recent years, showing new clients easy and intuitive ways to utilize VR is crucial.

“The feedback from the clients was surprisingly good. And then we just realized that, alright, it’s in the future to use VR within most of the projects.”

  • Real-time collaboration with multiple stakeholders allowed for efficient feedback and revisions, significantly reducing the review time. The ability to share panoramic VR links simplified remote collaboration with clients.

  • Clients could provide detailed feedback directly within the VR space, leading to more accurate adjustments in designs.

“Instead of sending 15 different pictures, I can just send the client two or three panoramics, and they can make comments on the vegetation, building etc.” 

Increased Efficiency with streamlined workflows

  • Reduced the need for multiple 2D images and manual rendering, saving time and resources. Simplified the process of updating clients on project progress, enhancing overall efficiency.

  • SENTIO VR provided a platform specifically designed for architecture professionals, which streamlined workflows and eliminated the need to switch between different software solutions. This single platform ensured that all necessary tools and features were available in one place, making the workflow more synchronous and efficient.

Wider Accessibility beyond VR headsets

  • Web-based viewing options ensured that all clients, regardless of technical capability or location, could engage with the designs. Addressed the needs of clients who were uncomfortable with VR headsets by providing alternative viewing options.

Real world example shared by Olle 

We had a project with a big client who was located away from our office, so he came in quite often. But then I started sending him panoramic VR links more frequently, so he didn't have to come into the office every time just to see updates. I could send him an update, ask if he liked it, and he could review it from his location. This saved both of us a lot of time and made the process much more efficient."

This approach allowed the client to stay updated and involved without the need for constant travel. It also showcased the project's scale and details more effectively than traditional methods. As a result, the client could make quicker decisions, and the overall workflow was streamlined. 


SENTIO VR's immersive platform transformed Fredblad's approach to design reviews and client presentations. By providing a single, integrated platform with powerful interactive features and accessible web-based updates, SENTIO VR significantly improved communication, client engagement, and workflow efficiency. Fredblad's experience showcases the potential of VR technology in the architecture industry, setting a new standard for design visualization and client interaction.

Talk to us today and learn how you can integrate VR for Architecture at your firm to streamline your workflows, enhance client engagement with one single platform.



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